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India's leading GSM Mobile Services operator, IDEA
Cellular has licenses to operate in 11 circles.
With a customer base of over 17 million, IDEA
Cellular has operations in Delhi, Maharashtra,
Goa, Gujarat, Andhra Pradesh, Madhya Pradesh,
Chattisgarh, Uttaranchal, Haryana, UP-West,
Himachal Pradesh and Kerala. Idea acquired Spice
Telecom which was operating in Karnataka and
Punjab. IDEA Cellular's footprint currently covers
approximately 45% of India's population and over
50% of the potential telecom-market. As a leader
in Value Added Services, Innovation is central to
IDEA's VAS Factory. It is the first cellular
company to launch music messaging with 'Cellular
Jockey', 'Background Tones', 'Group Talk', a voice
portal with 'Say IDEA' and a complete suite of
Mobile Email Services.
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