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In year 1978 the introduction of "Pratiyogita Darpan" magazine was executed, as a monthly Hindi Edition. It created consciousness and self confidence among readers who preferred Hindi as medium of expression. It has achieved the readership of 23,91,000, readers as per Indian Readership Survey 2006 (Round I). Strong editorial contents have been the USP (Unique Selling Proposition) of Pratiyogita Darpan. Today Upkar Prakashan as well as Pratiyogita Darpan, has benchmarked the market of competitive books and career-oriented, competitive preparation Magazines, and they have been acknowledged as most respected, reputed & consistent sources of reading among students and their families.
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